IKEA ENTERS GUJARAT WITH ONLINE STORE AND SHOPPING APP

Date: 
Friday, June 4, 2021

IKEA, the world’s leading omnichannel Swedish home furnishings retailer signed a Memorandum of Understanding (MoU) with Gujarat Government in April 2018 to set-up omni-channel retail presence by bringing in investments, jobs, skills, logistic infrastructure, and positive impact into the State.

We are pleased to inform you that today IKEA is launching its mobile shopping app and online operations in Ahmedabad, Surat, and Vadodara. Customers in these cities will now be able to order their favorite home furnishing products online through the website www.ikea.in and the newly launched mobile IKEA shopping app. On these platforms, IKEA will offer more than 8,000 well-designed, affordable, good quality, functional and sustainable home furnishing products, along with practical everyday solutions for the home.

The pandemic has made it clear that ‘Home is the safest place in the world’. It has made people change their behaviour and shopping habits to ride more into the digital era. Making companies like IKEA innovate and accelerate their expansion plans to keep pace with this change. We are happy to bring home furnishings closer to more people in India and enable them to shop safely from their homes. Our aim to reach 100 million people in India would not be possible without focusing on our key prioritised State of Gujarat. We have plans to open both online and offline retail stores and give world class experience to the many customers to create a better everyday life. We see ourselves as a partner in State’s growth journey.

IKEA has been sourcing from India for its global supply chain for more than 35 years with close to 50 suppliers, 45,000 direct employees and 400,000 people in the extended supply chain in India producing for IKEA stores worldwide. Of these more than seven suppliers are in your State contributing to global business worth 80 Million Euros each year. We currently source close to 20% of our products locally and work with Indian social entrepreneurs, engaging 2000 women artisans to produce unique limited-edition products for its global stores.

We are excited to take this new step into the vibrant State of Gujarat, which we believe is a humble start of a long, glorious future. We will continue focusing on the expansion through a combination of large format IKEA stores, smaller city-center stores, and online platforms. In the coming year, IKEA will open 2 city stores in Mumbai and open up the Bangalore market in a phased manner. Your support on our journey in India is truly appreciated.

- Peter Betzel- Managing Director, IKEA India

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