Volvo Car India has launched the Reverse Project to combat environmental damage by planting trees based on the mileage of electric vehicles (EVs), regardless of the brand.
As part of Volvo Cars' mission to be 100% carbon neutral by 2040, The Reverse Project aims to convert an urban dump yard in Ghaziabad into a lush forest. The company has already planted 10,000 trees, and with every kilometre you drive, they can plant more.
Jyoti Malhotra, MD, Volvo Car India, said, "The Reverse Project gives car owners all over India an opportunity to contribute towards reversing the environmental damage. Not only will Volvo Car dedicate 5 trees for every Volvo EV bought but will also extend a similar opportunity to other EV owners. Irrespective of where you are in India and what EV you drive, once you register on the Reverse Project site 4 trees at the Urban Forest will be named after you for every 5000 kilometres that you drive. What better way to turn kilometres into trees. For non-EV users once they take a pledge, 3 trees will be named on their behalf."
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